iSmart Communications Blog

5 Reasons to Use Animated Videos in Your Content Marketing Strategy

Posted by Jemson Chan

Aug 23, 2018 2:22:43 PM

 

video-marketing-strategy-1

Animated videos are engaging instruments that can assist you in storytelling more comprehensively. The fact of the matter is that 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. 

Due to these reasons, there has been an inevitable shift towards visual content on social media. Just last year, the number of video posts per person has increased 94% in the US alone. Currently Facebook averages more than 4 billion video streams every day. Then there’s the picture superiority effect in which pictures and images are more likely to be remembered than words.

Below are some statistics that will compel you to use more video in your marketing:

  • Including video on a landing page can increase conversions by 80%
  • After watching a video, 64% of users are more likely to buy a product online
  • 1/3 of all online activity is spent watching video
  • 50% of executives look for more information after seeing a product/service in a video
  • YouTube users watch more than 3 billion hours of video per month, according to YouTube

If video is not part of your content marketing strategy yet, the time to start using it to market your product is now.

Here are 5 benefits and reasons for you to start using video in your content marketing strategy.

Video ,especially animation, has been integral to the most recent & successful advertising campaigns. The John Lewis Christmas campaigns are always memorable thanks to some show-stopping animated sequences.

The ‘Dumb Ways to Die’ safety campaign won several awards and got its message across in a funny, memorable way. Even the big tech giants understand the importance of animation. Case in point is Google Doodle. However, you don’t need to have a huge advertising budget to utilise animation in your next content marketing campaign. 

If you are still not convinced, here are five reasons why you need animation:

More Stimulating to Viewers

Images are definitely more stimulating than text and moving images more so than still ones. Video site YouTube is increasingly more popular than Facebook because millennials would rather watch videos than read text-based still image content. Animated content leads to better engagement.

It is also much easier to get information across when you animate it. Its best to animate the information if you want to keep your audience engaged.

 Dry, boring information becomes far more interesting when it’s animated. If you want to tell your clients about a new piece of machinery, present it using an animated sequence.

More Memorable

You would most probably remember the last animated video you watched. That’s because animated content is instantly more memorable and entertaining. This means people would want to share it with their friends, increasing the chances of marketing through word of mouth. Its therefore no surprise that the likelihood of an animated film clip going viral is much higher than a blog post.

For the goal of content marketing is to grab your audience’s attention and hang on to it for as long as possible.

Reach a Bigger Audience

As mentioned earlier, animation is very shareable. People love to share great content within their social networks. Its possible to produce a funny, memorable animation clip and watch it go viral. If this happens, your content featuring your product or service could easily reach a global audience. This means reaching out to a wider amount of leads

More Cost-Effective

If you want more value for your money, animation is a top choice. Remember that it costs a tremendous amount of money to create a professionally produced video clip for marketing purposes.

Hence, it makes economical sense to create an animation as oppose to hiring a film crew to make a professional marketing video for your company.

Better Conversions

And last but not least, animated videos results in better conversions. The whole point of a marketing campaign is to attract viewers and convert them into leads and customers. Its important to note that animated videos have a much higher click-through rate compared to text. Studies indicate that website animation can provide a 70% boost in conversion rates. They are shared 12 thousand times more than regular content. Yes. You heard it right 12,000x more.

Therefore, if you want to boost your brand and build a stronger customer base, animation is the way to do it.

 

 

 

 

The Essential Guide to Branding Your Company

Topics: Search Engine Optimization (SEO), Content Marketing, Content Creation, Business

The Complete DIY Guide to Improving Conversion Rates

You may also want to download this FREE guide.

New call-to-action
Download FREE Guide
 
FOLLOW US
 
LIKE US

 

Subscribe to Our Blog via Email

 

Recent Posts