Digital marketing changes every day. This is a fact. Google, Facebook, and YouTube throw out new updates to their platforms every day, which mean that marketers are always stuck playing catch-up. The good news is: this creates an even playing field. After all, 79 percent of business leaders polled found that noticeable skill gaps still exist on their teams –primarily in data, customer insight, and digital marketing techniques. So, if you’re interested in digital marketing, here are several tips on starting your career in the industry:
1) Read And Learn From Thought Leaders
The first step is always to read, read, and read some more. After all, you can always learn from others’ experiences. For example, you can read success stories from top digital marketing publications, or follow digital marketing experts through a blog subscription or on social media.
You’ll notice that some publishers focus on specific types of content. A good place to start would be HubSpot’s blog, or by subscribing to our own blog right here (fill in your email on the right to start!).
2) Build Your Own Online Presence
The best way to then show your insight, passion and skills to potential employers is to construct your own online presence. Not only does this step demonstrate initiative, it also gives you a real-life example to show off. This is especially useful if you are a fresh graduate without any working experience in digital marketing. For example, a blog that is search engine-optimised will show off your content marketing and search engine optimisation skills.
This also helps you to narrow down the digital marketing channel you’re most suited for. After all, digital marketing can encompass website optimisation, search engine marketing, social media marketing, content marketing, email marketing, analytics, and more.
3) Attend Conferences And Meet Up With Other Professionals
You know those industry forums, conferences and meet-ups? Go for them. It gives you the chance to meet thought leaders and to mingle with people who are as passionate about digital marketing as you. By engaging in conversations with digital marketing experts, you can learn about industry developments, or even get freelance work.
4) Keep Yourself Updated
Even if you happen to be studying digital marketing, the real world will still change faster than your curriculum can change. This means that in order to stay up to date, you need to actively find ways to keep updated. For example, subscribe to alerts or notifications from Google, or follow the Facebook Newsroom on Twitter.
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